By Chelsea Taft & Madison Walkes

Communicators have seen sweeping changes across social media and more recently, the pandemic has forever changed user behaviors. Although Facebook and Instagram still have their place in the market, Clubhouse has become extremely sought after due to its mysterious and elite nature. So what…


by Chelsea Taft

It’s obvious that this year looks a little different. Good PR pros know the art of the pivot when it comes to navigating clients and journalists. …


It’s a well-documented finding Black, Indigenous & People of Color (BIPOC) are severely underrepresented in science, technology, engineering and math jobs in relation to their overall standing in the U.S. workforce. Black people make up 11% of the U.S. workforce overall but only represent 9% of STEM, while Latinos comprise…


What Hispanic, Latino and Latinx mean and why it’s important to know the difference

It’s been over 30 years since the official proclamation of Hispanic Heritage Month and so much has changed in the Latino/a/x community. One of the most notable changes is perhaps the shift from “Hispanic” to “Latino/a”…


By: Caroline Craft

Before you read this, vow to yourself:

“From this day forward, I choose not to live in the past. The past is history that I cannot change. I can do something about the present; I choose to live in the present.”

-Lucy Moore of Female First

National…


By: Madison Walkes

Image courtesy of Ben & Jerry’s.

Amid America’s current landscape of sweeping racial injustice, toppling monuments, the rise of Karen Culture and the rampant unrest over mask mandates, many Americans are left wondering: does anyone feel proud to be American right now? Given the state of our country, many Americans are questioning even…


June is Pride Month — a time of celebration and reflection in the LGBTQ+ community rife with remembrance and deep history. More than 50 years ago, the Stonewall riots, lead by mostly by Queer women of color, fought back against decades of hurt, discrimination and fear, and ignited a movement…


by Ty Hughes

Working from home seems to be the wave as many businesses are doing their best to halt the spread of COVID-19. For freelancers and start-ups, this practice is nothing new. …


By: Ty Hughes

Change is inevitable, especially in the fast-paced world of social media. By now, you’ve probably heard news of Instagram’s big shift towards online positivity with its decision to remove ‘likes’ from the platform. The idea being that users will “focus on the photos and videos share[d], not…


By: Asia Phua

Let me paint a picture for you. The year is 2025. A student opens their iPad XXV-administered college entrance exam and swipes up to read the first open-ended prompt: “In 150 characters or less, compose a bio that captures the essence of your personal brand. …

Etched Communication

Unpacking culture, communication and everything else in-between. A TEN35 company | EtchedComm.com

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